Capturing Color and Consistency: Headshots for Cheree Berry Paper and Design
When it comes to headshots, every business has a unique brand to convey, and Cheree Berry Paper and Design is no exception. Known for their creativity and vibrant designs, it was essential that their employee headshots reflected the same energy and personality. Over the years, I’ve had the pleasure of working with them, capturing colorful, consistent, and engaging headshots that not only stand out but also tie back to their brand’s identity.
A Consistent, Colorful Approach
At Cheree Berry Paper and Design, personality and creativity are at the forefront of everything they do, and we wanted their headshots to reflect that. The style we developed together features each employee against a solid-colored background, but we didn’t stop at just any color. The backgrounds are intentionally bright, bold, and tailored to align with their brand’s palette—making each headshot pop while maintaining a cohesive look across the team.
One of the key challenges with headshots is ensuring consistency over time. As their team grew and evolved, we needed to make sure that any new team members seamlessly fit into the existing visual style. To achieve this, we stuck to the same formula: solid backgrounds in vibrant colors, clean lighting, and a focus on bringing out each person’s personality. This consistency means that, even after years of updating, their headshots look like they belong to the same era, creating a unified brand identity.
You might wonder, why is consistency so important for headshots? For brands like Cheree Berry Paper and Design, it’s all about recognition and professionalism. When clients visit their website or meet their team, they see a unified visual representation of the brand. Consistent headshots help reinforce the company’s identity, creating trust and a sense of cohesion. Whether it’s a client’s first interaction or they’ve been working with the brand for years, the imagery supports the overall brand experience.
Consistency in headshots doesn’t mean sacrificing personality, though. With each session, we focus on bringing out the individual’s style and energy while keeping the brand in mind. The result? A collection of images where every team member looks professional yet approachable, fitting perfectly into the larger visual narrative of Cheree Berry Paper and Design.
Behind the Scenes of the Shoot
When you look at these vibrant headshots, it’s easy to see the final product, but there’s a lot that goes into creating images that feel so natural and cohesive. We start with the basics: selecting the right background color for each person. We want something that flatters the individual while keeping within the brand’s color scheme. Then, we move to lighting—a key element in making sure the colors are vibrant without overshadowing the subject.
Once the technical aspects are set, we focus on the person in front of the camera. Each employee brings something unique to the shoot, and it’s my job to make sure that comes through in the photo. Whether it’s a friendly smile, a confident pose, or a hint of playfulness, we work together to create a headshot that not only looks professional but feels authentic.
A Style That’s Stood the Test of Time
What’s especially rewarding about working with Cheree Berry Paper and Design is that this headshot style has remained consistent and repeatable over the years. As their team has grown, we’ve continued to use the same approach to ensure every new headshot feels like part of the same family.
This approach to repeatable headshots is ideal for growing companies. It’s not just about keeping things looking the same—it’s about building a visual legacy that clients can recognize and connect with. For Cheree Berry Paper and Design, the consistency in their headshots has become an integral part of their brand identity, providing continuity as they evolve.
Each time I work with Cheree Berry Paper and Design, the goal is the same: to make sure every team member shines in their headshot. This means not only capturing their professional side but also letting their personalities come through in a way that complements the brand. After all, headshots aren’t just about what people look like—they’re about who they are.
It’s been an honor to continue capturing these moments for Cheree Berry Paper and Design, and I look forward to helping them maintain this vibrant, consistent, and colorful visual identity for years to come.
Ready for Your Own Headshots?
If you’re looking to elevate your brand with professional, consistent headshots that tell your story, let’s chat! Whether you’re rebranding, growing your team, or just need an update, we can create images that not only reflect your brand but also make each team member feel like a superstar.
